Integrated Marketing Communication through Strategic Consistency: An Innovative Proposal for Future Marketing
dc.contributor.author | Kumar, Swatantra | |
dc.contributor.author | Baijal, Sanjay | |
dc.date.accessioned | 2022-06-15T09:46:51Z | |
dc.date.available | 2022-06-15T09:46:51Z | |
dc.date.issued | 2019-03 | |
dc.identifier.citation | 022 - 040 pp | |
dc.identifier.issn | 0971-586X | |
dc.identifier.uri | http://hdl.handle.net/10973/54948 | |
dc.publisher | Gokhale Institute of Politics and Economics (GIPE), Pune (India) | |
dc.relation.ispartofseries | Vol. LXI; Issue 1 | |
dc.title | Integrated Marketing Communication through Strategic Consistency: An Innovative Proposal for Future Marketing | |
dc.type | Article | |
dc.identifier.accno | av-2019-03-02 |
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GIPE Journal - Artha Vijnana [1391]