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dc.contributor.authorKumar, Swatantra
dc.contributor.authorBaijal, Sanjay
dc.date.accessioned2022-06-15T09:46:51Z
dc.date.available2022-06-15T09:46:51Z
dc.date.issued2019-03
dc.identifier.citation022 - 040 pp
dc.identifier.issn0971-586X
dc.identifier.urihttp://hdl.handle.net/10973/54948
dc.publisherGokhale Institute of Politics and Economics (GIPE), Pune (India)
dc.relation.ispartofseriesVol. LXI; Issue 1
dc.titleIntegrated Marketing Communication through Strategic Consistency: An Innovative Proposal for Future Marketing
dc.typeArticle
dc.identifier.accnoav-2019-03-02


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