Advertising programs for products with selected distribution: An analytical study of the place of general advertising, dealer cooperative advertising, and dealer helps in promotional programs
dc.contributor.author | Scott, James Dacon | |
dc.date.accessioned | 2016-05-30T07:17:30Z | |
dc.date.available | 2016-05-30T07:17:30Z | |
dc.date.issued | 1942 | |
dc.identifier.citation | 120 p | |
dc.identifier.uri | http://hdl.handle.net/10973/38714 | |
dc.publisher | Harvard University, Graduate School of Business Administration, Massachusetts | |
dc.title | Advertising programs for products with selected distribution: An analytical study of the place of general advertising, dealer cooperative advertising, and dealer helps in promotional programs | |
dc.type | Book | |
dc.subject.cc | X:513.73/H2 | |
dc.identifier.accno | GIPE046184 |
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GIPE Digitised Books [22600]